Established in 2014, By SUN is a womenswear label designed by Jenny Sun, a graduate from the London College of Fashion. The label, based in London, is recognised for its signature blend of bright colours, playful shapes, and experimental textiles. The unique textiles are developed especially in house, and include delicate beading and embroideries, to exclusive hand-designed prints. The collections draw inspiration from the past, but the fabrics and techniques are entirely contemporary. The By SUN woman is chic and confident, and she wants her look to be effortless but distinctive. The core of By SUN’s design philosophy is youthful femininity, and the collections embody the modern, sophisticated woman who embraces her unique self and dares to be different.